Thursday, July 3, 2014

Things Will Make You Money - Number 8: Be Yourself

Really successful people do things that other people will not do.  Really successful people don't write books or teach courses or seminars instead they make money. How do they do this, one way is by genuinely being themselves and sharing their story. 

So you have read those books on how to sell and they just don't seem to work.  Here is what happens: Someone has success and people get the idea what the successful person does is THE SECRET to success and they write a book about it.  For some people that technique works but for many it does not.  Why not?  It does not work for people who are acting in a way that is contrary to who they are.  Observers can tell when someone is trying to be something they are not and it makes them uncomfortable.

Most of the time people buy you not what you are selling.  Or people go into business with people they like.  The Oklahoma City Thunder draft people not players.  You get the idea.  But all the sales books say you have to be a certain way, say certain things, and do certain things.  If you just relax and be yourself things will work out a lot better and you will feel better about yourself. Others may have success being a certain way but that is them.  There is more than one way to get to the market, so find your way.  

You may find value in certain ideas about sales but don't change who you are when you try applying them.  Business owners should encourage their employees to be themselves and take advantage of who they are and not try to make them different people.  

Try this, stop trying to be something you are not and let people know the real you.  Reintroduce yourself to yourself and start telling others your story.  To go along with that ask others who they are.  Not literally but in conversations try to get to know others first and then if they need you or your product they may do business with you. But if not, you can serve them by helping them with their needs.  By doing this you will create friendships and find that even if people don't do business with you, for whatever reason, they will like who you genuinely are and send others to you that need you or your service.  

So do what others won't do to succeed.  Have confidence that people will like the real you and find you interesting and want to do business with the real you.  So have fun and be yourself.

The CPA Superhero want you to succeed. If you want regular discussions with the CPA Superhero feel free to contact me using my information below. 

Jeff Haywood, CPA
The CPA Superhero

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My posts contain general information that does not fit every situation, they are not all inclusive, and as always for your tax situation everything "depends on facts and circumstances."  In addition, the information/IRS requirements are always subject to change.  So call me to talk about your specific facts and circumstances and what you want to accomplish.